9th September 2025
Written by Lynn Pong Jing En
With the exposé only a day away – August 3, 2025 – a prediction is offered: public interest is greatest the day before, a volume index at 100 and the engagement velocity imminent. It’s no accident, this surge — it is the result of advanced Big Data analysis and IoT-powered behaviour tracking.
Dynamic event curation platform Fever utilizes IoT infrastructure of smart kiosks and geolocation sensors to record live visitor interaction. The units transmit anonymized data to a machine learning engine, through which Fever is able to decode behaviour patterns and evolve its outreach on the fly. The result is a marketing strategy that manages to be emotionally evocative and ethically sound, one that delivers hyper-targeted content while also respecting user privacy.
One of the highlights of the exhibition, the Digital Light Canvas by teamLab is a shining example of IoT-enabled immersion. Motion-activated images turn visitor movement into art, and inspire joy and creativity – especially for kids and families. The layout optimization and further programming of the space was informed by data from this installation, combining experiential design with strategic foresight.
Bringing Big Data and IoT together, Fever turns the exhibition into a living system: attentive, predictive, and profoundly human. It’s more than an event; it’s a curated journey of curiosity, connection and memory-making, where technology heightens the emotional engagement and storytelling becomes data-driven.
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