15th July 2025
Written by Lynn Pong Jing En
Everyone knows Harry Potter. Penetrating through every culture, Harry Potter redefines globalization simply in the value of children’s storybooks. Even among the movie cast, pure talent develops into entertainment, and gives the cast great laughter and fun times when producing the movies. The popularity of Harry Potter keeps consumers eager to read the next upcoming book, and ever on their toes to see the next movie adaptation. The originality of Harry Potter is worth enrapturing the globe. This opportunity to explore the forbidden forest that is inspired by Harry Potter lies in Singapore. Blurring the lines of domestic and international tourism, our vague society collectively purchases tickets to live these dark academia themes in reality.
Emotionally, generation Z deeply resonates with Harry Potter brought local to Singapore. Forbidden forest embodies the coming of age sentiment as youth find their self identity influenced by dispositions and values Harry Potter nurtures. Ticket masters would expect an inflow of more than 1000 fans each day and end the event within 6 months due to its limited edition qualities. Fever is the ticketing master that presents youngsters a variety of pop-culture that can also be local or Singaporean. The bravery, the courage, the curiosity and adventure thrills young fans to test the boundaries of any authority where Harry Potter events are relevant. As an expression of a heroic rebellion, young fans of Singapore indulge in Harry Potter land. Harry Potter land also known as “A forbidden forest experience”. Finally, young fans identify themselves as bold and strong characters.
Social meaning comes in nuances that break through any obstacles against the current. Harry Potter teaches generation Z to think out of the box and become honorable leaders for our future. One of the social media marketing strategies Fever uses is to advertise on Instagram, because Instagram is where most generation Z are chronically online, making it an effective inbound marketing. Fever can be called the mediator between Singapore and foreign countries. As people make up what it means to be Singaporean, Harry Potter places an importance on our society given its large network size. In conclusion, Fever is a place where youngsters can be themselves, which grows into social and relational norms.
References
- hpforbiddenforestexperience.com. (n.d.). Harry Potter: A Forbidden Forest Experience in Singapore. [online] Available at: https://hpforbiddenforestexperience.com/singapore/
- Patel, S., Stern, L., Subrahmanyam, M. and Allen, W. (2006). Theory and Evidence.. Harry Potterization: The Global Phenomenon Explained by. [online] Available at: https://www.stern.nyu.edu/sites/default/files/assets/documents/con_043282.pdf
times in singapore 